Fashion Designer Anitra Michelle to Launch New Line during Mercedes Benz Fashion Week
NEW YORK CITY—August 12, 2009— New York-based designer Anitra Michelle announced today that her highly anticipated collection Plutocracy (www.beplutocracy.com) will debut during New York’s Mercedes Benz Fashion Week. She will host a two day presentation at the Bryant Park Hotel, located just steps away from the semiannual fashion Mecca in the heart of midtown Manhattan, beginning on September 15.
The fusion of American design sensibilities and the daring of African exploration, Plutocracy exudes the designer’s mantra of Individuality, Innovation and Iconography. Anitra Michelle’s goal is to reach out to different types of women based on the idea of showcasing the future, while exploring the past through cultural sensitivity and ancestral roots. To encourage their style discovery and fashion experimentation, Plutocracy offers sexy, flattering silhouettes catering to various shapes and sizes and are complimentary in varied settings and platforms. The premier collection is called “Classic Funk.”
“In high pressure situations, like an interview for that new client, first impressions or traveling to Europe for a vacation,” the designer says, “Plutocracy & Young Aristocrat’s mix of style, femininity and sophistication will be thread to give you the feeling of complete confidence.”
The motivation behind Plutocracy’s designs, encompass the woman on the move: one who is young and professional, and needs effortless style. According to Anitra, her inspiration is an up and coming professional who is attempting to create her image, while building her rolodex and client base—a vision that is not limited to any particular ethnic or cultural demographic but is expanded upon by the woman, who is dynamic, yet has the desire to maintain a certain mystique. “She engages in networking and business opportunities in versatile environments, while showcasing her individuality,” the designer says. “She desires to always look the part in an effort to persuade her clients that she is desirable and capable simultaneously. The top priority is to exude confidence, independence, and versatility, while showcasing her desire to be an individual.”
“Our woman is a perfectionist opportunist. She must always be prepared and most desirable, so I chose materials that would evoke her ambitious desires, individuality as well as worldly style,” says Anitra Michelle.
For more information about Anitra Michelle or the Plutocracy fashion presentation, contact Tamara Walker at 347.701.8371 or via email at firstname.lastname@example.org.
ABOUT ANITRA MICHELLE
For Anitra Michelle, who hails from the Michigan to Maryland, the path to designing has been one of growth and internal exploration. From a very young age, she has embraced all things eclectic and diverse. She earned a dual Bachelors Degree from Howard University with an internship with Patternmaking Department at Vera Wang. As well as coveted internships in the showrooms of Karl Lagerfeld and Lanvin, while a fashion student at New York’s Fashion Institute of Technology. With the anticipated debut of her first collection, Plutocracy, in September 2009, Anitra is awaiting the opportunity to free women and offer something that is not only fresh, but reflects individuality. For more about Plutocracy, visit www.beplutocracy.com.