PREVENTION NOT MANAGEMENT IS THE BEST CURE

The Black Girl Project Releases New Internet-based PSA for World AIDS Day

BROOKLYN, NY – DECEMBER 3, 2009 –According to the Centers for Disease Control, 64 percent of the women who contract HIV/AIDS is African American.  This startling fact was one catalyst for The Black Girl Project’s (www.blackgirlproject.org) internet-based public service announcement (PSA) for World AIDS Day entitled “Prevent, Don’t Manage HIV/AIDS” — geared specifically to the largest segment of the population affected by HIV/AIDS.

The three and a half minute PSA comes from the perspective of real, young black women and The Black Girl Project’s (BPG) founder, filmmaker, educator and writer Aiesha Turman. In the spot, young women look directly in the camera and talk about preventing HIV/AIDS instead of managing it.

“Black women and girls are under siege within their own communities and society at-large,” says Turman. “With no comprehensive sex education in many cities, such as New York, and with the high visibility of advertisements for antiretroviral drugs, it is time for direct action targeted toward those most affected by the disease.”

As HIV/AIDS is not only devastating communities within the United States, “Prevent, Don’t Manage HIV/AIDS” reaches out to the global community by providing a free toolkit for direct action through the Black Girl Project’s website. The toolkit is currently available in English, Spanish and French, with other translations to come soon.

Born of Turman’s film by the same name, BPG has quickly become an empowerment and leadership initiative. Though waiting to clear the final stages of obtaining 501(c) 3 status, World AIDS Day was thought to be ripe for its initial connection with the black female community at large.

ABOUT BLACK GIRL PROJECT

The Black Girl Project aims to address the challenges girls face in their daily lives, in addition to helping girls build a strong sense of self, develop healthy relationships and take care of their bodies and minds. Black women and girls are under siege within their own communities and society at large. Not only are they more likely to contract HIV/AIDS, and other sexually transmitted infections (STIs), they are at high risk for physical and sexual assault, and death from curable/manageable ailments such as diabetes, obesity and hypertension. In addition, they are more likely to be living at or below the poverty line.

The Black Girl Project addresses the critical worldwide problem of low self-esteem, lack of education, poverty rates and issues specific to black adolescent and pre-adolescent girls regardless of ethnicity. The Black Girl Project is designed to foster positive self-esteem, critical thinking, leadership, academic achievement, community service and entrepreneurial skills among girls, ages 8 to 17, in the United States, the Caribbean, South America, Africa, Europe — wherever there are black girls in need.

This film, also the impetus for a non-profit of the same name, seeks to portray black girls as the complex beings they are. Not just the two sides of the coin we see perpetuated in the media: saint or sinner. It also seeks to spark inter and intra-generational dialogue between black girls and women. For more information about the Black Girl Project, visit: www.blackgirlproject.org.

CREDITS FOR PROTECT. DON’T MANAGE HIV/AIDS

Participants:

Amanda Rivera

Netchem Hairston

Patrice Perry

Tiffany Coley

Courtney James

Filmed/Photographed:

Aiesha Turman, Black Girl Project

Photographed:

Nasheim Williams

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