EVERY DAY IS EARTH DAY

Eco-Conscious Fashion Brand, Jypsea, Creates Reusable Tote in Honor of
Earth Day 2011

WILLINGBORO, NJ – April 22, 2011—Eco-conscious accessories brand,
Jypsea  ~Eclectic Handcrafted Leathergoods (www.jypsea.com), just
announced a special promotion in honor of Earth Day 2011. Believing
that “Every day is Earth Day”, Jypsea designer, Meca McKinney, created
an environmentally friendly cotton tote sporting the brand’s
eco-minded credo.

“Whether schlepping around books, groceries or a pair of walking
shoes, the Jypsea-designed cotton tote is an essential,” said Jypsea
CEO, Meca McKinney. “It is THE most eco-friendly item that we can use
daily to reduce our dependence on paper and plastic bags. Plus, it is
easily stored away in a jacket pocket or handbag when not in use.
Stylishly make the statement that although Earth Day may fall on April
22nd this year, we celebrate Mother Earth daily.”

Jypsea’s Earth Day tote is fashion forward and functional. With its
wide bottom, this reusable bag is great for groceries and larger
items. Made from a -12 ounce durable cotton twill, the tote has
reinforced cotton-web handles and is the perfect weekend accessory for
the eco-conscious fashsionista.

Available for a limited time starting today, the tote will be sold via
the Jypsea website and Zazzle.

Shop Jypsea’s current collection of accessories made of recycled
leather and exotic skins, exclusively online at Fashionstake.com. Meca
is the newest designer to join this ultra-selective haven for indie
designers.

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