The Brooklyn Prom & Scholarship Project Announces the Second Annual Prom Dress Giveaway

ROOKLYN, NY—APRIL 27, 2011 — Bernice Malone, who recently launched
the Brooklyn Prom & Scholarship Project
(, announced today that the
organization will be hosting its second annual “Prom Dress Give Away”
which will take place on Saturday, May 14th in Bedford Stuyvesant,

“Each year, there are high school students with dreams of attending
one of the biggest social events of their teen years — their high
school prom,” said Brooklyn Prom & Scholarship founder, Bernice
Malone.  “Unfortunately, many are unable to attend due to the high
cost and expenses associated with this special event.”

Each year, parents of boys and girls alike begin the exhausting
process of preparing for the prom with searches for the prefect pair
of shoes to match the perfect dress or that dapper tuxedo.  With many
families today making sacrifices because of a very slow to recover
economy, many teens will miss out on this special event because of the
financial costs.  In an effort to help, Bernice Malone launched the
Brooklyn Prom & Scholarship last year.

Last year’s event drew dozen of girls from around the borough, proving
to be a very successful endeavor. This year, Malone hopes to surpass
those amazing results.  This year, Malone’s organization is expanding
their reach to include boys in Brooklyn by teaming with grassroots
men’s organization, We Make Us Better. With We Make Us Better,
Brooklyn Prom Project will be renting tuxedos for all 30 of the
graduating young men of Bedford Academy High School.

But The Brooklyn Prom & Scholarship Project can only make this
possible with the help from the community. The organization has teamed
with local sponsors including House of Art, De Lux Hair Gallery, Tin
City, Little Red Boutique, Mothers Empowered, My Salon Scoop and
Chloe’s Beauty Supply.

But there is still so much more that can be done. In order to
accomplish their goal, the organization is seeking donations of

•       Cocktail, Social Occasion and Bridesmaid Dresses
•       Social Occasion Shoes, Jewelry & Accessories
•       Un-opened Cosmetics and Beauty Products
•       Tuxedo and Suits: Donations, Rentals or Gift Certificates
•       Ties (Bow & Traditional) and Men’s accessories
•       Financial contributions are also welcome

All donations will be accepted through May 14th.

In addition to the clothing drive, the Brooklyn Prom & Scholarship
Project will be hosting a variety of fundraising events throughout the
borough including a Pre¬-Mother’s Day Tea on May 1st and an Adults
Only Prom on May 6th. The proceeds from these events will be used to
create scholarship awards for incoming freshman to offset the cost of
their textbooks.

With the help of volunteers, all items will be distributed to local
students free of charge.  Attendees to the one day event will also get
to experience mini workshops on etiquette, skin care, and make-up
application along with the opportunity to win great prizes. There will
be special guest appearances by Brooklyn’s own Miss New York Teen USA,
Lisa Drouillard and Miss Brooklyn’s Outstanding Teen, Brittney

For more information about the Brooklyn Prom & Scholarship Project or
to inquire about donating, please email Bernice Malone at


The goal of The Brooklyn Prom & Scholarship Project is to help
financially challenged teens in Brooklyn, New York attend their
upcoming prom.  We make this possible through donations of gently used
formal occasion attire from various donors wanting to support our
cause. For more information about the Brooklyn Prom & Scholarship
Project, please visit


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