CELEBRATING “LE MYSTERE” OF THE CURVACEOUS FORM; World Renowned Intimate Apparel Brand Features Plus Size Model as the Face of Spring Fuller Fit Collection

NEW YORK CITY – June 28, 2011 – Asia Mone’t (www.asiamonet.com), the famed plus model, announced today that she is the new face of the Full Fit Collection for renowned lingerie clothier, Le Mystere (www.lemystere.com). Debuting with the spring campaign, Asia Mone’t will showcase the brand’s philosophy of being “all about the fit” by becoming the first full- figured model (and first model with a G-cup) used in Le Mystere’s advertising history. The new imagery which debuts online, goes live today.

“I am honored to be appearing in a brand that not only produces quality products for fuller figures, but is actually catering to the curvy woman in their marketing,” Asia Mone’t said. “I hope my appearance in this campaign will inspire women of all shapes and sizes to be proud and confident in their own beauty.”

With the fashion world’s recent love of all things curvaceous, Le Mystere has been leading the charge. Ahead of the “curve,” for the past twenty (20) years the lingerie company has been offering a fuller fit collection. As demand grew for more options and stylings, Le Mystere quickly established itself as the premiere lingerie brand catering to women of all shapes and sizes. With Asia Mone’t, Le Mystere is taking things up a notch by using “real size” model to showcase how their styles flatter a true curvy shape.

“Throughout our history, Le Mystere has been known for our fantastic fit and high quality bras,” said Jessica Pfister, the brand’s New York Director. “I think it’s wonderful for everyone to see firsthand just how supportive our bras truly are. Asia looks beautiful, confident, sexy and well-supported in Le Mystere and we are proud to be making a product that does exactly what we say it can. Our product will lift and support you like no other, leaving you feeling like you can take on the world.”

A rising star in the modeling world, Asia Mone’t has graced the pages of high profile publications including Glamour, Plus Model Magazine, Essence and Gemini magazines. She has also been featured on the TODAY Show, Extra, Carson Kressley’s How to Look Good Naked and on BET’s Rip the Runway. The plus model diva was recently featured in Noisemakers Media/Top $ Raz’s 1960’s retro-flavored music video “The Man.” Asia has also been featured in advertising campaigns that have aired internationally.

To view more of the images featuring Asia Mone’t, visit Le Mystere’s website http://www.lemystere.com

ABOUT ASIA MONE’T

With curves in all the right places and an impressive list of modeling credentials, native New Yorker, Asia Mone’t is conquering the modeling and entertainment world. An exotic mix of Native and African American beauty, Asia brings a look to the scene that is unmatched by any other out there. With credits including some of top fashion and entertainment brands worldwide, Asia Mone’t Is quickly becoming the most sought after plus model in the industry. In addition to being an in-demand model, Asia Mone’t is also the host of one of New York City’s premier music entertainment shows, X-TV. For more information about Asia Mone’t, visit http://www.asiamonet.com.

ABOUT LE MYSTERE

Le Mystère has proven to be a brand leader in the intimate apparel industry. They have distinguished themselves from the competition as a lingerie innovator and have become a household name to women all over the world. By incorporating their “all about fit” approach to our design technique, Le Mystère proves that they understand a woman’s need for both fashion and function.

Michael Rabinowitz, founder and CEO of Le Mystère, has dedicated over 40 years to the intimate apparel industry. It is this experience that has helped to create the perfect fundamentals for the Le Mystère brand and its customer. Because Le Mystère understands that no two women are alike, they offer a variety of styles and collections for every woman and all occasions. For more information about the brand, visit http://www.lemystere.com.

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