NEW YORK, NY—MARCH 28, 2016—Gwendolyn DeVoe, the Creator and Executive Producer of Full Figured Fashion Week (FFFWeek®), announced that Fit for Me by Fruit of the Loom is returning as the presenting sponsor for the 2016 edition of the plus centric fashion event taking place this June in New York City. This marks the brand’s second year in this marques role.
“We are happy that Fit for Me has agreed to partner with us again this year,” says Ms. DeVoe. “As our presenting sponsor, we believe their brand matches perfectly with our event because of their overall mission of providing quality, great fitting products that empower women from the inside out.”
As the returning sponsor, Fit for Me will showcase the latest prints, patterns and colors from the line during the retailers’ fashion showcase. Also, along with celebrity stylist and spokesperson Denise Caldwell, the brand will delight media and event attendees with focused events throughout the week focused on sharing expert advice on how “a great look starts with a great foundation” and embracing your curves while doing so.
Fruit of the Loom is thrilled to be a part of Full Figured Fashion Week for the second year in a row,” said Karen Kendrick, VP Brand Communications & Creative Services. “Together with the Full Figured Fashion Week team, Fit for Me hopes to empower women to celebrate their curves by providing them a variety of silhouettes designed exclusively with them in mind.”
Launched in 2009, FFFWeek® has grown from what was then a bold step to support the plus size fashion movement to what is now a revolutionary weeklong event with over 100 partners including sponsors designers, retailers, bloggers, small businesses and other industry professionals from across the country and around the world. Full Figured Fashion Week features a full schedule of events including of fashion shows, networking events, business development workshops, concerts and more – all catering to the plus community. FFFWeek® 2016 runs from June 12th through the 18th.
For more information on Full Figured Fashion Week and the full schedule of events for this season, please visit the website atwww.fffweek.com.
ABOUT FULL FIGURED FASHION WEEK®
Full Figured Fashion Week (FFFWeek®) is produced by DeVoe Signature Events (DSE), a boutique events management company with an extensive background in the production of fashion-related events and a strong and effective mix of proven plus industry experience and success. With over 20 years of fashion event production in the plus size industry, Full Figured Fashion Week and DSE continue to receive accolades throughout the plus community and national and international media coverage of the event. For more information on Full Figured Fashion Week, visit http://www.fffweek.com.
ABOUT FRUIT OF THE LOOM
Fruit of the Loom knows the power of positive underwear. That’s why we’ve been helping families pull on a daily pick-me-up for over 160 years. We make colorful, smile-inducing, clothes with fits that won’t quit. And we’re wallet-friendly too. From hipsters to hoodies, boxers to bras, and sleepwear to socks, our clothes are made so you can grab the world by the waistband and start your day happy. For more information on Fruit of the Loom, visit http://www.fruit.com.