NEW YORK CITY— Ana Segura, famed intimate apparel designer, announced today she will be debuting a new capsule collection featuring ready-to-wear pieces during next month’s New York Fashion Week. The presentation style showcase will take place on February 8th at The Armory,
located at 529 W 42 nd Street in midtown Manhattan.
Known for her sexy yet stylish lingerie assortments of the past, this new collection entitled “Rocker Chic,”
represents a departure from Ana’s past as she shifts her attention to ready-to-wear with a focus on pieces that can easily transition from day to night and ultimately to the red carpet. This collection
features a strong intimates aesthetic combined with a sleek black and gold palette. “After taking a break to
start a family, I decided it was time to return to my true love and passion,” says Segura. “This collection signifies my growth throughout my career—displaying my background in lingerie but showcasing styles made for a woman who loves to be in the spotlight. The collection is edgy and elegant. Rocker Chic reflects me as it features pieces that I would personally wear.”
To complement this season’s collection, Ana has teamed with New Jersey-based Voa Salon for hair services for the featured models, milliner Gwen Green of the Hat Studio, Juwelen V by Vanessa for accessories and footwear from Signature by John Ashford. Interior design and visual art phenom, Laura Diaz will provide the set design for the presentation. This season’s presentation has been sponsored by Stadium Soundz.
There will be two opportunities to view the collection. The first session takes place from 3p to 4:30p and the second from 5:30p to 7p. For press inquiries or to RSVP, contact firstname.lastname@example.org
. For sales inquiries, contact email@example.com .
Born in Puerto Rico to Dominican parents, Ana Segura is a contemporary, luxury fashion designer whose talent was born of a rich family tradition in fashion. She honed her craft and matured as an artist at the famed High School of Fashion Industries in New York and later at Florida’s Lynn University where she obtained a Bachelors of Science in Fashion Design.
Ana has become known for her distinctive style that evokes a uniquely creative vision to that pays homage to rebellious eras in fashion history. Her collections preserve the femininity and sophistication of the Baroque, Rococo and Victorian eras while rejecting the rigidity and conservatism of those times. The result is a sultry and a distinctively ladylike style aimed at sophisticated, uninhibited and provocative clients who “Dare to Imagine.” For more information about Ana Segura or to view the collections, visit