THE NATIONAL HOCKEY LEAGUE PRESENTS THE AMERICAN LEGACY BLACK HOCKEY HISTORY TOUR

NHLxALN mobile truck tour

 

Month-Long Mobile Truck Tour to Celebrate – Black Hockey Achievement

FEBRUARY 1, 2019American Legacy founder Rodney J. Reynolds announced today that the National Hockey League (NHL®) has partnered with American Legacy Magazine to curate an upcoming mobile truck exhibit tour. The mobile museum launches its six-city tour in New York City this February as part of the NHL and National Hockey League Players’ Association (NHLPA) joint Hockey Is For Everyone initiative. The theme of this year’s exhibit focuses on Black achievement in the sport of hockey.

“We’re extremely excited to partner with the NHL on this tour celebrating Black achievement in hockey. From the early 1800s through today, Black people have made major contributions to the sport, some more known than others. Attendees will find the onboard exhibits and images very enlightening and informative,” said Reynolds.

Since 2008, American Legacy has produced a mobile truck exhibit that tours various school districts, colleges & universities, churches, and African-American festivals and events across the country providing audiences with a look at Black history and accomplishments.

“Since 1958 when Willie O’Ree first paved the way for black hockey players in the NHL, our sport has seen an upward trend both on- and off- the ice, but there is still room to grow. The NHL is aware of the demographic shifts in our society and we are committed to making progress in our effort to become a more inclusive sport that welcomes everyone,” said Kim Davis, NHL Executive Vice President, Social Impact, Growth Initiatives & Legislative Affairs. “This month, sharing stories of players past and present as well as pioneers and trailblazers – whether via the traveling museum or across our platforms – we hope to demonstrate to fans and non-fans alike that there is a big community out there, and many pathways to become part of the hockey family.”

American Legacy’s month-long tour will be hosted by the following NHL teams:

  • New York Rangers (February 2nd)
  • New Jersey Devils (February 5th and 6th)
  • Nashville Predators (February 9th and 10th)
  • Tampa Bay Lightning (February 14th, 15th and 16th)
  • Philadelphia Flyers (February 22nd through the 24th)—in conjunction with the 2019 NHL Stadium Series
  • Washington Capitals (February 25th, 26th, and 27th)

The tour manager for the 2019 American Legacy Tour is MRA Experiential Tours & Equipment of Madison Heights, MI.

For more information about the tour itself and stops, please visit NHL.com/BlackHockeyHistory.

 

ABOUT THE AMERICAN LEGACY BRAND
Rodney J. Reynolds founded American Legacy Magazine in 1995 as a joint venture with American Heritage, a division of Forbes, Inc.  Total readership of American Legacy was over 2 million when the print edition ceased publication in 2011. The mission of the American Legacy brand is to broaden and enhance the awareness of African-American history through the utilization of educational products, the internet, and broadcast media with the launch of the subscription video-on-demand (SVOD) service, American Legacy Network (ALN) in August of 2018.  To subscribe to ALN, visit www.americanlegacynetwork.tvBlack History Made Every Day.

 

ABOUT THE NHL

The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com.  The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.

 

ABOUT THE NHLPA

The National Hockey League Players’ Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, NHLPA Goals & Dreams was launched as a way for the players to give something back to the game they love. Over the past 19 years, more than 80,000 deserving children in 34 countries have benefited from the players’ donations of hockey equipment. NHLPA Goals & Dreams has donated more than $24 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.

NHL and the NHL Shield are registered trademarks of the National Hockey League.  NHL and NHL team marks are the property of the NHL and its teams.  All Rights Reserved.

 

 

 

 

AMERICAN LEGACY’S MOBILE TRUCK EXHIBITION MAKES A STOP IN THE WINDY CITY.

Rodney and rev Jesse Jackson

American Legacy Magazine Founder, Rodney Reynolds, with Reverend Jesse Jackson whose Rainbow PUSH Coalition hosted the magazine’s mobile truck exhibition today in Chicago. Next stop…Louisville!

PRESS: African-American Mobile Truck Tour Celebrates 10th Anniversary

 

alm-tour-1

To read the article, click on the image above or click here.

Recently, American Legacy Magazine’s Founder, Rodney J. Reynolds, sat down with Penske to talk about the 10th anniversary of the mobile truck tour. The 11-city tour is exclusively sponsored by Toyota. To read the article, click the image above.