PRESS RELEASE: WE ARE KREYOL

I Am Kreyol Launches Crowdfunding Campaign to Raise $30,000 for Production and to Create Empowerment and Sustainability in Haiti

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BOSTON, MA—High fashion womenswear label, I Am Kreyol (Kreyol), recently launched a crowdfunding campaign that embodies its core purpose—creating a movement and giving back. Utilizing Indiegogo, the brand looks to raise $30,000 to not only produce the collection it recently showcased in London but to also start creating economic stability and sustainability in Haiti. Kreyol looks to begin production in April.

Founded by Joelle Fontaine, I Am Kreyol is a fashion brand dedicated to ALL WOMEN that was inspired by the Haitian cultural ideals of freedom, resilience and strength. The brand seeks to empower not only the women who wear the beautiful designs but also the women who help produce it. “My mother, Yolette, and I left a beautiful life in Haiti in the midst of political unrest in the late 80s when her fashion boutique was burned down. She lost everything and had to begin again,” said Fontaine. “Over these past few years, we have been creating, with a goal to maximize and grow the I Am Kreyol fashion brand. Our mission is simple. We seek to empower women to change their narrative and create the life they envision. Our garments are made to enhance our customer’s inner beauty and sense of confidence while impacting the lives of women back home. We are seeking to produce our garments in Haiti to work with skilled artisans to provide the opportunity for sustainable income and creativity in the workforce.”

I Am Kreyol has received recognition from top tier press including Conde Nast Traveler, Teen Vogue as well as features on the ‘Best of Boston’ lists for Improper Bostonian (2016) and Boston Magazine (2017).

Kreyol is looking to produce Lotus, the capsule collection it showcased during London Fashion Week. Inspired by the beautiful flower with the penchant for growing in some of the harshest of environments, the Lotus collection illustrates a woman’s tenacity to be strong, resilient and powerful even in the midst of adversity. The spring/summer collection features vibrant colors and distinct prints made of luxurious fabrics. Kreyol will be hosting a collection preview at the style-centric fashion boutique, Wolf & Badger, in New York’s trendy SoHo neighborhood on April 7th. Brooklyn based Haitian songstress Riva Nyri is slated to perform. To RSVP to the event, visit: https://goo.gl/jdc3Uw.

To support the I Am Kreyol campaign and to see key pieces from the Lotus collection, visit their Indiegogo page at: https://goo.gl/itik6a.  To view and shop past collections, visit www.iamkreyol.com.

 

ABOUT I AM KREYOL

I Am Kreyol is a woman’s high fashion brand that represents ALL WOMEN: their Freedom, Resilience & Strength. We empower through beautiful designs that makes one feel unique, like a piece of art & through economic stability & sustainability for artisans in our homeland of Haiti. We believe that we are our sister’s keeper & that through garment production, we can provide opportunity & exposure for skilled women workers to be able to live the life they desire. Kreyol has been featured in Teen Vogue, and Conde Nast Traveller as well as on the 2017 Best of Boston clothing designer  2016 Improper Bostonian Best of Boston lists. To learn more about the fashion line, visit: www.iamkreyol.com.

 

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C’MON & GET HAPPY WITH SK WILBUR

New York Based Handbag Architect, SK WILBUR, Launches Crowd Funding Initiative

 

NEW YORK CITY—MARCH 11TH, 2014 – SK WILBUR, the newly launched accessories line from New York, is celebrating the premiere of its Spring 2014 tote collection, “Happy” with the launch of its very first crowd funding initiative via www.beforethelabel.com. Debuting this week, the initiative gives the fashion savvy consumer the opportunity to purchase the line’s signature tote a month before it is available in stores.

Inspired by the designer’s love of music (particularly Judy Garland’s Get Happy) and his passion for color, Each piece of the SK WILBUR collection is handcrafted showcasing the commitment, attention detail and passion for his craft that “handbag architect,” Wilbur Pack, Jr. puts into every piece. His classically designed and decidedly fun pieces are manufactured in New York —an homage to the great tradition of style and design that the city is known for.

The HAPPY Collection is based on Wilbur’s firm belief that “everybody is a star.” With that mindset, he has made it his mission to create beautiful accessories for today’s woman. Simple yet meaningful, the collection marries a bold modern look with a clean, classic style. The complete line features four silhouettes made of cotton canvas and leather (the tote, the cross-body, the clutch and the mini)—each one perfectly suited to fit the lifestyle of a fashion maven on the go—all at an affordable price (from $15 for the mini to $250 for the signature tote).

“With times being so challenging right now, the tote is a great way of bringing a little bit of’ happiness ‘into one’s life without breaking the bank,” said the designer, Wilbur Pack.

SK WILBUR is offering an exclusive opportunity to share in the brand’s happiness through this campaign before the signature HAPPY Tote hits stores. The totes will retail for $250  in store, but this month the fashion savvy  will be able to get one exclusively for $150 plus shipping—a 40% savings. Each tote measures 15” tall, 19”across, 7”deep with a cotton lining and has handles that are 23” long. Also, each bag has an inside pocket perfect for easy access to your phone, wallet, mints or anything that you might need in a hurry. It is available in four different color combinations (Black/Cream, Red/Navy, Lemon/Tangerine, and Tan/ Mint). The tote bags will be produced within 4-6 weeks after the campaign ends.

It is Pack’s hope that people will embrace and support this endeavor as the monies raised via the Before the Label initiative will be used to expand the line.  Until then, New York’s stylish women will be able to get their “purse on” with the limited edition HAPPY collection which will be available a select few boutiques around the city. The campaign ends March 28th.

To back SK WILBUR’s campaign on Before the Rack, visit: http://beforethelabel.com/campaigns/sk-wilbur-get-happy-fashion-crowdfunding-tote-bags/

 

ABOUT SK WILBUR

Wilbur Pack, Jr. is no stranger to the New York fashion scene. Originally an apparel designer, Pack recently transitioned exclusively into the accessories market with the launch of his handbag collection in 2013. He has been profiled in industry “Bible” WWD and included in numerous daily newspapers, websites and fashion blogs across the country from The Los Angeles Times to New York Post. Wilbur has been spotlighted on E! Entertainment Television’s Fashion File was a featured competitor on the fashion design reality series 24 Hour Catwalk airing on LifetimeSK WILBUR counts R&B music legend Patti LaBelle and actress/entertainer Lonette McKee among the celebrities clamoring for his distinctive designs.

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