In June, E2 Northeast Motorsports (the first multicultural competitive racing team in NASCAR) made an appearance at the BODY SCULPT of New York Children’s Sports & Fitness Expo held at Brooklyn’s Boys & Girls High School.
Kids (and adults alike) got a chance to get up close and personal with the young racing team and its owner, Melissa Harville-Lebron and got a chance to sit behind the wheel of a real race car!
NEW YORK — W. M. Stone Enterprises, a New York-based entertainment conglomeration, announced today it has chosen Quintessential Media and Stilettos & Sounds LLC as its Public Relation Agencies of Record.
Quintessential Media and Stilettos & Sounds LLC will work with W. M. Stone Enterprises to build the company’s CEO and Owner, Melissa Harville-LeBron’s presence as a sports, music and entertainment leader. While doing so, both agencies will also work to build the visibility of the company’s subsidiaries Coutra Music Group (a boutique label specializing in Classical & Brazilian Jazz, R&B and Pop music) and E2 Northeast Motorsports (the first multicultural, competitive developmental racing team licensed by NASCAR). Through a joint effort, Quintessential Media and Stilettos & Sounds LLC will manage media relations through leadership initiatives and social media programs that will help raise brand and personality awareness.
“W.M. Stone has a great story to tell. We have been known primarily for our presence in the music and entertainment industries,” said LeBron, W. M. Stone Enterprises’ Founder and CEO. “What many don’t know is, our company is breaking ground in Sports—particularly in Motorsports. I personally selected Quintessential Media and Stilettos & Sounds LLC for their expertise in fashion, music and the non-profit sectors. They possess a clear understanding of the direction needed to grow our brand.”
The relationship with W. M. Stone Enterprises also heralds a new strategic alliance by Quintessential Media and Stilettos & Sounds LLC —veterans specializing in brand management/development, social media, public relations and event production. All parties will collectively focus on the firm’s business to provide solutions that integrate their advisory services and expertise.
“This is an historical time for W. M. Stone Enterprises and all involved. I am looking forward to working alongside this team on their ground breaking initiatives,” said Li Milan, Creative Director of W. M. Stone Enterprises. “Ms. LeBron and the team are working extremely hard at bridging the gap between the current NASCAR viewers and Pop Culture. Diversity is the key element and W. M. Stone Enterprises is in possession of it. “
“Having the opportunity to partner on such an important journey with Ms. LeBron is why we are in the business of Public Relations,” Tamara Walker of Quintessential Media stated. “We are looking forward to helping W. M. Stone Enterprises establish its presence across all industries.”
“Having W. M. Stone Enterprises as the newest client on our Stylishly Loud roster is an honor. We welcome Ms. LeBron and her team as we assist them on their mission,” said Shani Faure of Stilettos & Sounds LLC. “Ms. LeBron and her company are blazing a unique trail in the arenas of sports and entertainment.”
ABOUT W. M. STONE ENTERPRISES
W. M. Stone Enterprises is a multifarious entertainment conglomeration that serves as a platform for talent within the music and sports industries. With over 20 years of experience in entertainment, W. M. Stone Enterprises is headed by Melissa Harville-LeBron, and is the parent company to subsidiariesCoutra Music Group (a boutique label specializing in Classical & Brazilian Jazz, R&B and Pop music) and E2 Northeast Motorsports (the first multicultural, competitive developmental African-American and Latino racing team licensed by NASCAR).