MODA MANTRA MAGAZINE TO PRESENT “ELEVATION” DURING NEW YORK FASHION WEEK

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Publication Focused On High Fashion Modest Apparel to Host Showcase in Brooklyn

 

BROOKLYN, NEW YORK— MODA MANTRA MAGAZINE, the high fashion publication celebrating modest apparel, announced today that the magazine will host a runway showcase entitled “ELEVATION” during New York Fashion Week. Produced by the magazine’s Editor-in-Chief, Nailah Lymus, the showcase will take place on February 15th at 1174 Bedford Avenue in the heart of Brooklyn.

“The concept for ELEVATION was born from the pages of Moda Mantra Magazine,” says Nailah Lymus. “I wanted to give our audience a chance to experience globally influenced style in person with a runway experience curated to heighten their fashion senses.”

ELEVATION was established as a means to broaden the demographic for participating designers while curating an on-site pop-up shop for attendees to purchase styles “fresh off the runway.” Designers and brands participating in the premier edition of the event include:

  • Erica Vanessa NYC, high end womenswear line specializing in “made-to-measure” couture and ready-to-wear
  • ShoeStory NYC, e-commerce “shoetique” and App (available on iTunes) connecting clients to the latest footwear trends
  • Amirah Creations, luxury womenswear line specializing in limited edition, modest fashion-forward apparel and accessories
  • Amber Poitier, a contemporary architectural leather-based jewelry line.
  • Ana Segura, luxury evening and resort wear for women

 

ELEVATION will also feature performances by multi-talented neo-soul singer/songwriter Kojo Stone—whose refreshing blend of Hip-Hop, R&B, Jazz and Soul has been making his mark in the entertainment industry with recent successes including the feature of his hit single, “Surface Love” (produced by Z the Pro) in Oscar-nominated star, Gabourey Sidibe’s first short film, The Tale of Four; as well as Salimah Rah, a female vocalist and emcee who delivers a hypnotic fusion of Jazz, Hip-Hop, R&B, Soul and Funk. Known for her lyrical prowess and soulful vocal stylings, Salimah Rah has collaborated with various artists for years and will be releasing her upcoming album, FREEDOM, later this year.
Tickets for the event can be purchased on EVENTBRITE

For sponsorship opportunities, please Nailah Lymus at nailah.chiefmodamantra@gmail.com.

For media inquiries, please contact qmediapr@gmail.com.

 

ABOUT MODA MANTRA MAGAZINE

 

Launched in the fall of 2017, MODA MANTRA Magazine is a high-end fashion magazine featuring a curation of modest fashion founded by Brooklyn-based entrepreneur, Nailah Lymus. Dedicated to those who are fashion forward and understand that there are no rules in creative expression except for one– “Be true to who you are and never conform.” MODA MANTRA MAGAZINE is available for purchase via MagCloud.

EVENT: FASHION WORKSHOP- LEARN ABOUT CULTURE & DIVERSITY THROUGH FASHION

 

 

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Nailah Lymus backstage during a show at New York Fashion Week. (Image Courtesy of ABC News)

Style Maven, Nailah Lymus, To Lead Workshop at Children’s Museum of Manhattan As Part of New Exhibit on Muslim Culture

Visitors to the Children’s Museum of Manhattan’s newest exhibit, “America to Zanzibar: Muslim Cultures Near and Far”, are in for a special treat this weekend. As part of the exhibition that opened last month designed to introduce children and their families to the diverse Muslim communities around the world and right here in New York, kids ages 5 and older will get to participate in two hands-on workshops where they will get to create a unique design and style a new look using paper models, fabric and gems with Brooklyn based fashion maven, Nailah Lymus. Children will explore different designs of head coverings called hijabs (head wraps and scarves worn by women) and kufis (brimless round caps worn by men) and learn about folding and draping fabrics. Nailah will walk the children through the basic design process and share her experiences as a Muslim fashion designer and entrepreneur.

Nailah Lymus, a well know fashion designer and stylist whose work has been seen on the runways ofNew York Fashion Week and Jakarta International Fashion Week as well as in the pages of such top tier publications as Elle Brazil and Time Magazine, launched Underwraps, the first Muslim and Modest modeling agency in 2011. Lymus’ fashion talents and Islamic cultural background were tapped by the Children’s Museum of Manhattan for the American Home area of the exhibition where several hijabs she styled are on display. The America to Zanzibar exhibit will run through February 2017.

The workshops will take place on Sunday, March 20th. The workshops are included with museum admission. Visitors can sign up to participate upon arrival. For more information, visitwww.cmom.org/visit/calendar.

DATE:                        Sunday, March 20th, 2016

TIME:                         2:00pm and 3:00pm

VENUE:                     Children’s Museum of Manhattan, 212 W 83rd Street, New York, NY

ADMISSION:          12 for adults and children over 12 months of age.

PRESS: Underwraps Agency and Amalina Aman Featured in June Issue of ELLE BRASIL

The Underwraps Agency founder, Nailah Lymus, was recently featured in a powerful article about Muslim women and fashion in the June issue of Elle Brasil. Also featured in the article was a piece from the Fall/Winter 2014 collection of Amalina Aman, an Australian based designer who is also a devout Muslim along side the amazing photography of New York-based fashion and lifestyle photographer, Jose Pagan.

June Issue of Elle Brasil

nailah invite

 

NEW YORK CITY— Brooklyn-based fashion brand, Amirah Creations, announced recently that her Spring/Summer 2014 collection will debut during Mercedes Benz Fashion Week in New York later this month. Featuring the modest yet edgily sophisticated designs of ingénue, Nailah Lymus, the highly anticipated presentation will take place on Wednesday, September 10, 2014 at the Alchemical Theatre, located at 104 W 14th Street in the city’s trendy West Village.

Known for creating modest yet fashion forward apparel, Amirah Creations is an established brand who has successfully shown collections around the United States and most recently in Indonesia. The brand targets women who seek quality fabrications, great fit, en trend styling all the while conforming to a more modest style of dress. The Spring/Summer 2015 collection, entitled Equanimity, is inspired by a woman who leads a stress free, fashionable life. She cares about her presentation, making a statement with her style yet refused to make things complicated and uncomfortable. She will not be identified as a follower but rather defined by her individuality. The collection is for women in all stages of life…mother, wife, career woman, socialite and of course…fashionista.

This season, Nailah Lymus will be co-presenting her collection with Australian-based designer Amalina Aman. Showcasing her self-titled line, Amalina is well known throughout Asia and Australia for creating beautiful, feminine and modest yet chic clothing. Drawing inspiration from cultural (Malay/Cocos/Australian) and familial ties, Aman will debut her collection entitled Enchanting Romance. This particular collection was inspired by history, nature and art. Amalina find the motivation for her fashion from everything around—from works of art in a museum to the beaches of her native Keeling Island to her mother and grandmother who serve as her muses.  Amalina Aman is for today’s woman.

Nailah Lymus, who in addition to being a designer is the founder of modest modeling agency, Underwraps Agency (www.theunderwrapsagency.com) is casting and producing this season’s presentation. Both designers have teamed with the famed Japanese creative services agency, Augment (http://augment.cc), who will be creating hair and make-up magic for the showcase.

Amirah Creations and Amalina Aman will be available for view by invitation only at 12:30pm. The public is invited to view the collection and shop the Fall 2014 collections at 4pm.

For information about the designers, email tamara@sienamediagrp.com or to RSVP, please contact events@sienamediagrp.com.

 

CALIFORNIA DREAMING’

Luxury Plus Brand, Ann Nahari to Present Spring/Summer 2014 Collection During New York Fashion Week;

Teams with Japanese Creative Services Team, Augment

 New York, NY – Ann Nahari (www.ann-nahari.com), the Los Angeles based luxury plus brand, announced today that its Spring/Summer 2014 collection will debut during the famed Mercedes Benz Fashion Week in New York City. Featuring the classic yet modern designs of Sumiyyah Rasheed, the highly anticipated presentation will take place on Monday, September 9, 2013 at Select Space, located at 315 West 39th Street in the heart of the Garment District.

Known for creating high end plus size ready-to-wear and lingerie, Ann Nahari is a well established global fashion brand who has successfully shown collections in Dubai and Istanbul. The brand targets curvaceous women sizes 14-22 who seek quality fabrications and impeccable fit. The Spring/Summer 2014 collection was inspired by the designer’s southern California beach lifestyle complete with a sensual yet serene color palate featuring vibrant blues and pinks in contrast to classic black and white.

Just as with her American debut last season, Sumiyyah Rasheed (the design mind behind the full figured collection) has enlisted the Underwraps Agency (www.theunderwrapsagency.com) to cast and produce this season’s presentation. Ann Nahari has also teamed with the famed Japanese creative services agency, Augment (http://augment.cc), who will be creating hair and make-up magic for the showcase.

“This is my second season working with the talented Nailah Lymus of the Underwraps Agency.  I’m happy she’s onboard to bring the vision to life,”said Ms. Rasheed. “I’m also excited and honored to collaborate with Augment — I am sure they will bring an international flair which will enhance the ambience of the collection.”

The Ann Nahari Spring collection will be available for viewing to invited guests at noon, 2 and 4pm.

For information or to RSVP, please contact Tamara Walker at tamara@sienamediagrp.com.

 

SAVE THE DATE!  Plus Size Brand Ann Nahari to Show during NYFW

SAVE THE DATE!
Plus Size Brand Ann Nahari to Show during NYFW

 

THE PLUS SIZE FASHION REVOLUTION CONTINUES DURING NEW YORK FASHION WEEK WITH ANN NAHARI

Ann Nahari Teams with the UnderWraps Agency for New York Fashion Week Presentation

 

NEW YORK CITY—JANUARY 3, 2013 – Los Angeles-based plus size fashion brand, Ann Nahari (www.ann-nahari.com) announced that it has enlisted the services of New York’s Underwraps Agency to cast and produce its upcoming showcase during New York Fashion Week. Slated to show on February 9th in Manhattan, this will be Ann Nahari’s first presentation in the United States.

With an established name in the global fashion community after successful showings in Dubai and Istanbul, the luxury full figured atelier is ready to launch in the American market. Teaming with the Underwraps Agency, which launched in early 2012, Ann Nahari will be only the second plus size brand to present during the famed industry semi-annual event. This collaboration continues the revolutionary mission to showcase the beauty and style of the full figured woman.

“I am excited about working with the Underwraps Agency to show during New York Fashion Week because the agency’s vision and energy blends perfectly with my company’s vision of chic, sophisticated high-end attire,” says Ann Nahari founder and head designer, Sumiyyah Rasheed.

Known for creating luxury plus size ready-to-wear and lingerie, Ann Nahari targets the curvaceous woman sizes 14-22 who seeks high quality fabrications and impeccable fit. This noteworthy event will feature top trend-driven styles that empower and inspires.

“Plus size women are beautiful and deserve to be seen as such. Why shouldn’t they have the option to buy clothing which reflects that they are beautiful, stylish and chic? There should not be a limit to their choices of clothing on the racks. On the contrary―there should be a plethora of options in every clothing shop for plus sizes, just like there are for sizes 0-12.” says Rasheed.

The Ann Nahari fashion show will take place at 6pm on Saturday, February 9th in the heart of New York’s Garment District at Studio Arte (located at 265 West 37th Street, 17th Floor).

For additional information, please visit www.ann-nahari.com and follow Sumiyyah Rasheed on Twitter at @sumiyyahr.

For press inquiries, please contact Tamara Walker at tamara@sienamediagrp.com or 347.827.1284.

ABOUT ANN NAHARI

Ann Nahari is an upscale ready-to-wear fashion and lingerie brand catering to the fuller figured woman. Created by designer, Sumiyyah Rasheed, Ann Nahari has successfully presented plus size collections overseas in markets including Dubai and Istanbul, solidifying its presence in the global fashion market. Based in Los Angeles, Ms. Rasheed takes pride in the fact Ann Nahari is “made in the USA.”

For more information, visit www.ann-nahari.com.

 

UNDERWRAPS, First Global Modeling Agency Representing Muslim Female Fashion Models To Launch During New York Fashion Week

NEW YORK, NY–  January 25, 2012—Nailah Lymus, the Brooklyn-based fashion designer behind Amirah Creations , announced today that she will launching a modeling agency during New York Fashion Week.  Known for breaking barriers as a Muslim female fashion designer, Lymus has decided to extend her brand and make history by launching UNDERWRAPS (http://underwrapsagency.carbonmade.com/), the first global agency representing Muslim female fashion models.  UNDERWRAPS’ roster will debut in a fashion showcase presented by Amirah Creations on February 11th.

“As a Muslim Women who has also worked in the Fashion Industry, I observe a heavy Muslim influence in all areas of fashion,” Nailah Lymus said. “Designers, photography, editorials all displaying inspirations from Muslim fashion. I feel there is a need to shine the light on Muslim women who have been some of the originators of trend setting modest fashion for years. I’m bringing Muslims to mainstream– covered is the new couture.”

Islam has had a strong influence in the fashion industry for years with stylings gracing such coveted magazine covers as Vogue as well as providing inspiration for noteworthy collections including Victoria Beckham’s Fall/Winter 2012 line. Islamic models have also brought diversity to the catwalk including recent stars Hanaa Ben Abdesslem (Tunisian) and Hindi Sahlial (Moroccan). Representing a seasoned roster, each model brings a modest yet genuine professional attitude combined with an ethical sensibility that “works.” UNDERWRAPS is creating a fusion of inclusion—marrying the best of both the Muslim and non-Muslim worlds.

The Amirah Creations show featuring the models from UNDERWRAPS will take place on February 11th beginning at 6:30pm at Rare by FS Charlie, 317 Church Street in Tribeca (New York city). To view the official invite, visit www.underwraps.eventbrite.com.

For press and VIP inquiries, please contact Tamara Walker at 347.827.1284 or via email at tamara@sienamediagrp.com.

 

ABOUT NAILAH LYMUS

Nailah Lymus, a clothing and accessory designer since 2004 has nourished her deep hunger for all things fashion at the youthful age of seven using her God given talent to accentuate the natural allure of the woman. Being a self taught designer equipped Ms. Lymus with all of the poise needed to showcase her gift amongst more seasoned designers. Recently showing at NYC Fashion Week 2011 and featured in Couture Fashion Week 2011 Lymus has established her name in the Fashion industry. Now combining both of her passions (modesty and fashion) Lymus is launching the FIRST Muslim Female Model Agency merging the best of both worlds.

 

ABOUT UNDERWRAPS

UNDERWRAPS is the FIRST global agency representing the Muslim Female Fashion Model. A seasoned roster, each model brings a modest, genuine, smart, savvy, professional attitude, combined with an ethical sensibility that makes “it work”.

Influencing the fashion industry for years, Muslim fashion has graced the covers of coveted magazines such as Vogue and has been providing inspiration for noteworthy designers from early on. UNDERWRAPS is creating a fusion of Inclusion—creating the best of both worlds.

For more information, visit www.underwrapsagency.carbonmade.com

 

ABOUT RARE NYC

Originally founded in 2003 by celebrity stylist Ruth Roche, RARE is one of New York City’s premiere salons, catering to clients who dare to be bold. Today, the torch has been passed on to principal stylist and new owner Fatima Sheikh, who recently merged her brand, FS Charlie, with RARE. Located in the heart of Tribeca, RARE offers and extensive menu of hair and beauty services. In addition to their array of services, RARE works closely with the city’s creative community to produce distinct projects with fashion, music and lifestyle driven brands. For more information about RARE, visit www.rarenyc.com.

 

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