Designer Ana Segura returns to New York Fashion Week with “Rocker Chic” Collection 

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NEW YORK CITY— Ana Segura, famed intimate apparel designer, announced today she will be debuting a new capsule collection featuring ready-to-wear pieces during next month’s New York Fashion Week. The presentation style showcase will take place on February 8th at The Armory, located at 529 W 42 nd Street in midtown Manhattan. 
 
Known for her sexy yet stylish lingerie assortments of the past, this new collection entitled “Rocker Chic,” represents a departure from Ana’s past as she shifts her attention to ready-to-wear with a focus on pieces that can easily transition from day to night and ultimately to the red carpet. This collection features a strong intimates aesthetic combined with a sleek black and gold palette. “After taking a break to

start a family, I decided it was time to return to my true love and passion,” says Segura. “This collection signifies my growth throughout my career—displaying my background in lingerie but showcasing styles made for a woman who loves to be in the spotlight. The collection is edgy and elegant. Rocker Chic reflects me as it features pieces that I would personally wear.” 
 
To complement this season’s collection, Ana has teamed with New Jersey-based Voa Salon for hair services for the featured models, milliner Gwen Green of the Hat Studio, Juwelen V by Vanessa for accessories and footwear from Signature by John Ashford. Interior design and visual art phenom, Laura Diaz will provide the set design for the presentation. This season’s presentation has been sponsored by Stadium Soundz. 
 
There will be two opportunities to view the collection. The first session takes place from 3p to 4:30p and the second from 5:30p to 7p. For press inquiries or to RSVP, contact tamara@qmedia-pr.com . For sales inquiries, contact annieslimited@gmail.com . 
 
 
ABOUT ANA SEGURA 
 
Born in Puerto Rico to Dominican parents, Ana Segura is a contemporary, luxury fashion designer whose talent was born of a rich family tradition in fashion. She honed her craft and matured as an artist at the famed High School of Fashion Industries in New York and later at Florida’s Lynn University where she obtained a Bachelors of Science in Fashion Design. 
 

Ana has become known for her distinctive style that evokes a uniquely creative vision to that pays homage to rebellious eras in fashion history. Her collections preserve the femininity and sophistication of the Baroque, Rococo and Victorian eras while rejecting the rigidity and conservatism of those times. The result is a sultry and a distinctively ladylike style aimed at sophisticated, uninhibited and provocative clients who “Dare to Imagine.” For more information about Ana Segura or to view the collections, visit 

 

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UNDERWRAPS, First Global Modeling Agency Representing Muslim Female Fashion Models To Launch During New York Fashion Week

NEW YORK, NY–  January 25, 2012—Nailah Lymus, the Brooklyn-based fashion designer behind Amirah Creations , announced today that she will launching a modeling agency during New York Fashion Week.  Known for breaking barriers as a Muslim female fashion designer, Lymus has decided to extend her brand and make history by launching UNDERWRAPS (http://underwrapsagency.carbonmade.com/), the first global agency representing Muslim female fashion models.  UNDERWRAPS’ roster will debut in a fashion showcase presented by Amirah Creations on February 11th.

“As a Muslim Women who has also worked in the Fashion Industry, I observe a heavy Muslim influence in all areas of fashion,” Nailah Lymus said. “Designers, photography, editorials all displaying inspirations from Muslim fashion. I feel there is a need to shine the light on Muslim women who have been some of the originators of trend setting modest fashion for years. I’m bringing Muslims to mainstream– covered is the new couture.”

Islam has had a strong influence in the fashion industry for years with stylings gracing such coveted magazine covers as Vogue as well as providing inspiration for noteworthy collections including Victoria Beckham’s Fall/Winter 2012 line. Islamic models have also brought diversity to the catwalk including recent stars Hanaa Ben Abdesslem (Tunisian) and Hindi Sahlial (Moroccan). Representing a seasoned roster, each model brings a modest yet genuine professional attitude combined with an ethical sensibility that “works.” UNDERWRAPS is creating a fusion of inclusion—marrying the best of both the Muslim and non-Muslim worlds.

The Amirah Creations show featuring the models from UNDERWRAPS will take place on February 11th beginning at 6:30pm at Rare by FS Charlie, 317 Church Street in Tribeca (New York city). To view the official invite, visit www.underwraps.eventbrite.com.

For press and VIP inquiries, please contact Tamara Walker at 347.827.1284 or via email at tamara@sienamediagrp.com.

 

ABOUT NAILAH LYMUS

Nailah Lymus, a clothing and accessory designer since 2004 has nourished her deep hunger for all things fashion at the youthful age of seven using her God given talent to accentuate the natural allure of the woman. Being a self taught designer equipped Ms. Lymus with all of the poise needed to showcase her gift amongst more seasoned designers. Recently showing at NYC Fashion Week 2011 and featured in Couture Fashion Week 2011 Lymus has established her name in the Fashion industry. Now combining both of her passions (modesty and fashion) Lymus is launching the FIRST Muslim Female Model Agency merging the best of both worlds.

 

ABOUT UNDERWRAPS

UNDERWRAPS is the FIRST global agency representing the Muslim Female Fashion Model. A seasoned roster, each model brings a modest, genuine, smart, savvy, professional attitude, combined with an ethical sensibility that makes “it work”.

Influencing the fashion industry for years, Muslim fashion has graced the covers of coveted magazines such as Vogue and has been providing inspiration for noteworthy designers from early on. UNDERWRAPS is creating a fusion of Inclusion—creating the best of both worlds.

For more information, visit www.underwrapsagency.carbonmade.com

 

ABOUT RARE NYC

Originally founded in 2003 by celebrity stylist Ruth Roche, RARE is one of New York City’s premiere salons, catering to clients who dare to be bold. Today, the torch has been passed on to principal stylist and new owner Fatima Sheikh, who recently merged her brand, FS Charlie, with RARE. Located in the heart of Tribeca, RARE offers and extensive menu of hair and beauty services. In addition to their array of services, RARE works closely with the city’s creative community to produce distinct projects with fashion, music and lifestyle driven brands. For more information about RARE, visit www.rarenyc.com.

 

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