NEW YORK, NY– January 25, 2012—Nailah Lymus, the Brooklyn-based fashion designer behind Amirah Creations , announced today that she will launching a modeling agency during New York Fashion Week. Known for breaking barriers as a Muslim female fashion designer, Lymus has decided to extend her brand and make history by launching UNDERWRAPS (http://underwrapsagency.carbonmade.com/), the first global agency representing Muslim female fashion models. UNDERWRAPS’ roster will debut in a fashion showcase presented by Amirah Creations on February 11th.
“As a Muslim Women who has also worked in the Fashion Industry, I observe a heavy Muslim influence in all areas of fashion,” Nailah Lymus said. “Designers, photography, editorials all displaying inspirations from Muslim fashion. I feel there is a need to shine the light on Muslim women who have been some of the originators of trend setting modest fashion for years. I’m bringing Muslims to mainstream– covered is the new couture.”
Islam has had a strong influence in the fashion industry for years with stylings gracing such coveted magazine covers as Vogue as well as providing inspiration for noteworthy collections including Victoria Beckham’s Fall/Winter 2012 line. Islamic models have also brought diversity to the catwalk including recent stars Hanaa Ben Abdesslem (Tunisian) and Hindi Sahlial (Moroccan). Representing a seasoned roster, each model brings a modest yet genuine professional attitude combined with an ethical sensibility that “works.” UNDERWRAPS is creating a fusion of inclusion—marrying the best of both the Muslim and non-Muslim worlds.
The Amirah Creations show featuring the models from UNDERWRAPS will take place on February 11th beginning at 6:30pm at Rare by FS Charlie, 317 Church Street in Tribeca (New York city). To view the official invite, visit www.underwraps.eventbrite.com.
For press and VIP inquiries, please contact Tamara Walker at 347.827.1284 or via email at firstname.lastname@example.org.
ABOUT NAILAH LYMUS
Nailah Lymus, a clothing and accessory designer since 2004 has nourished her deep hunger for all things fashion at the youthful age of seven using her God given talent to accentuate the natural allure of the woman. Being a self taught designer equipped Ms. Lymus with all of the poise needed to showcase her gift amongst more seasoned designers. Recently showing at NYC Fashion Week 2011 and featured in Couture Fashion Week 2011 Lymus has established her name in the Fashion industry. Now combining both of her passions (modesty and fashion) Lymus is launching the FIRST Muslim Female Model Agency merging the best of both worlds.
UNDERWRAPS is the FIRST global agency representing the Muslim Female Fashion Model. A seasoned roster, each model brings a modest, genuine, smart, savvy, professional attitude, combined with an ethical sensibility that makes “it work”.
Influencing the fashion industry for years, Muslim fashion has graced the covers of coveted magazines such as Vogue and has been providing inspiration for noteworthy designers from early on. UNDERWRAPS is creating a fusion of Inclusion—creating the best of both worlds.
For more information, visit www.underwrapsagency.carbonmade.com
ABOUT RARE NYC
Originally founded in 2003 by celebrity stylist Ruth Roche, RARE is one of New York City’s premiere salons, catering to clients who dare to be bold. Today, the torch has been passed on to principal stylist and new owner Fatima Sheikh, who recently merged her brand, FS Charlie, with RARE. Located in the heart of Tribeca, RARE offers and extensive menu of hair and beauty services. In addition to their array of services, RARE works closely with the city’s creative community to produce distinct projects with fashion, music and lifestyle driven brands. For more information about RARE, visit www.rarenyc.com.