THE PLUS SIZE FASHION REVOLUTION CONTINUES DURING NEW YORK FASHION WEEK WITH ANN NAHARI

Ann Nahari Teams with the UnderWraps Agency for New York Fashion Week Presentation

 

NEW YORK CITY—JANUARY 3, 2013 – Los Angeles-based plus size fashion brand, Ann Nahari (www.ann-nahari.com) announced that it has enlisted the services of New York’s Underwraps Agency to cast and produce its upcoming showcase during New York Fashion Week. Slated to show on February 9th in Manhattan, this will be Ann Nahari’s first presentation in the United States.

With an established name in the global fashion community after successful showings in Dubai and Istanbul, the luxury full figured atelier is ready to launch in the American market. Teaming with the Underwraps Agency, which launched in early 2012, Ann Nahari will be only the second plus size brand to present during the famed industry semi-annual event. This collaboration continues the revolutionary mission to showcase the beauty and style of the full figured woman.

“I am excited about working with the Underwraps Agency to show during New York Fashion Week because the agency’s vision and energy blends perfectly with my company’s vision of chic, sophisticated high-end attire,” says Ann Nahari founder and head designer, Sumiyyah Rasheed.

Known for creating luxury plus size ready-to-wear and lingerie, Ann Nahari targets the curvaceous woman sizes 14-22 who seeks high quality fabrications and impeccable fit. This noteworthy event will feature top trend-driven styles that empower and inspires.

“Plus size women are beautiful and deserve to be seen as such. Why shouldn’t they have the option to buy clothing which reflects that they are beautiful, stylish and chic? There should not be a limit to their choices of clothing on the racks. On the contrary―there should be a plethora of options in every clothing shop for plus sizes, just like there are for sizes 0-12.” says Rasheed.

The Ann Nahari fashion show will take place at 6pm on Saturday, February 9th in the heart of New York’s Garment District at Studio Arte (located at 265 West 37th Street, 17th Floor).

For additional information, please visit www.ann-nahari.com and follow Sumiyyah Rasheed on Twitter at @sumiyyahr.

For press inquiries, please contact Tamara Walker at tamara@sienamediagrp.com or 347.827.1284.

ABOUT ANN NAHARI

Ann Nahari is an upscale ready-to-wear fashion and lingerie brand catering to the fuller figured woman. Created by designer, Sumiyyah Rasheed, Ann Nahari has successfully presented plus size collections overseas in markets including Dubai and Istanbul, solidifying its presence in the global fashion market. Based in Los Angeles, Ms. Rasheed takes pride in the fact Ann Nahari is “made in the USA.”

For more information, visit www.ann-nahari.com.

 

UNDERWRAPS, First Global Modeling Agency Representing Muslim Female Fashion Models To Launch During New York Fashion Week

NEW YORK, NY–  January 25, 2012—Nailah Lymus, the Brooklyn-based fashion designer behind Amirah Creations , announced today that she will launching a modeling agency during New York Fashion Week.  Known for breaking barriers as a Muslim female fashion designer, Lymus has decided to extend her brand and make history by launching UNDERWRAPS (http://underwrapsagency.carbonmade.com/), the first global agency representing Muslim female fashion models.  UNDERWRAPS’ roster will debut in a fashion showcase presented by Amirah Creations on February 11th.

“As a Muslim Women who has also worked in the Fashion Industry, I observe a heavy Muslim influence in all areas of fashion,” Nailah Lymus said. “Designers, photography, editorials all displaying inspirations from Muslim fashion. I feel there is a need to shine the light on Muslim women who have been some of the originators of trend setting modest fashion for years. I’m bringing Muslims to mainstream– covered is the new couture.”

Islam has had a strong influence in the fashion industry for years with stylings gracing such coveted magazine covers as Vogue as well as providing inspiration for noteworthy collections including Victoria Beckham’s Fall/Winter 2012 line. Islamic models have also brought diversity to the catwalk including recent stars Hanaa Ben Abdesslem (Tunisian) and Hindi Sahlial (Moroccan). Representing a seasoned roster, each model brings a modest yet genuine professional attitude combined with an ethical sensibility that “works.” UNDERWRAPS is creating a fusion of inclusion—marrying the best of both the Muslim and non-Muslim worlds.

The Amirah Creations show featuring the models from UNDERWRAPS will take place on February 11th beginning at 6:30pm at Rare by FS Charlie, 317 Church Street in Tribeca (New York city). To view the official invite, visit www.underwraps.eventbrite.com.

For press and VIP inquiries, please contact Tamara Walker at 347.827.1284 or via email at tamara@sienamediagrp.com.

 

ABOUT NAILAH LYMUS

Nailah Lymus, a clothing and accessory designer since 2004 has nourished her deep hunger for all things fashion at the youthful age of seven using her God given talent to accentuate the natural allure of the woman. Being a self taught designer equipped Ms. Lymus with all of the poise needed to showcase her gift amongst more seasoned designers. Recently showing at NYC Fashion Week 2011 and featured in Couture Fashion Week 2011 Lymus has established her name in the Fashion industry. Now combining both of her passions (modesty and fashion) Lymus is launching the FIRST Muslim Female Model Agency merging the best of both worlds.

 

ABOUT UNDERWRAPS

UNDERWRAPS is the FIRST global agency representing the Muslim Female Fashion Model. A seasoned roster, each model brings a modest, genuine, smart, savvy, professional attitude, combined with an ethical sensibility that makes “it work”.

Influencing the fashion industry for years, Muslim fashion has graced the covers of coveted magazines such as Vogue and has been providing inspiration for noteworthy designers from early on. UNDERWRAPS is creating a fusion of Inclusion—creating the best of both worlds.

For more information, visit www.underwrapsagency.carbonmade.com

 

ABOUT RARE NYC

Originally founded in 2003 by celebrity stylist Ruth Roche, RARE is one of New York City’s premiere salons, catering to clients who dare to be bold. Today, the torch has been passed on to principal stylist and new owner Fatima Sheikh, who recently merged her brand, FS Charlie, with RARE. Located in the heart of Tribeca, RARE offers and extensive menu of hair and beauty services. In addition to their array of services, RARE works closely with the city’s creative community to produce distinct projects with fashion, music and lifestyle driven brands. For more information about RARE, visit www.rarenyc.com.

 

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