W. M. Stone Enterprises Selects QUINTESSENTIAL MEDIA and STILETTOS & SOUNDS as PR Agencies Of Record

Melissa Harville-LeBron, CEO of W. M. Stone Enterprises

NEW YORKW. M. Stone Enterprises, a New York-based entertainment conglomeration, announced today it has chosen Quintessential Media and Stilettos & Sounds LLC as its Public Relation Agencies of Record.

Quintessential Media and Stilettos & Sounds LLC will work with W. M. Stone Enterprises to build the company’s CEO and Owner, Melissa Harville-LeBron’s presence as a sports, music and entertainment leader.  While doing so, both agencies will also work to build the visibility of the company’s subsidiaries Coutra Music Group (a boutique label specializing in Classical & Brazilian Jazz, R&B and Pop music) and E2 Northeast Motorsports (the first multicultural, competitive developmental racing team licensed by NASCAR). Through a joint effort, Quintessential Media and Stilettos & Sounds LLC will manage media relations through leadership initiatives and social media programs that will help raise brand and personality awareness.

“W.M. Stone has a great story to tell. We have been known primarily for our presence in the music and entertainment industries,” said LeBron, W. M. Stone Enterprises’ Founder and CEO. “What many don’t know is, our company is breaking ground in Sports—particularly in Motorsports. I personally selected Quintessential Media and Stilettos & Sounds LLC for their expertise in fashion, music and the non-profit sectors. They possess a clear understanding of the direction needed to grow our brand.”

The relationship with W. M. Stone Enterprises also heralds a new strategic alliance by Quintessential Media and Stilettos & Sounds LLC —veterans specializing in brand management/development, social media, public relations and event production. All parties will collectively focus on the firm’s business to provide solutions that integrate their advisory services and expertise.

“This is an historical time for W. M. Stone Enterprises and all involved. I am looking forward to working alongside this team on their ground breaking initiatives,” said Li Milan, Creative Director of W. M. Stone Enterprises. “Ms. LeBron and the team are working extremely hard at bridging the gap between the current NASCAR viewers and Pop Culture.  Diversity is the key element and W. M. Stone Enterprises is in possession of it. “

“Having the opportunity to partner on such an important journey with Ms. LeBron is why we are in the business of Public Relations,” Tamara Walker of Quintessential Media stated.  “We are looking forward to helping W. M. Stone Enterprises establish its presence across all industries.”

“Having W. M. Stone Enterprises as the newest client on our Stylishly Loud roster is an honor. We welcome Ms. LeBron and her team as we assist them on their mission,” said Shani Faure of Stilettos & Sounds LLC. “Ms. LeBron and her company are blazing a unique trail in the arenas of sports and entertainment.”


W. M. Stone Enterprises is a multifarious entertainment conglomeration that serves as a platform for talent within the music and sports industries. With over 20 years of experience in entertainment, W. M. Stone Enterprises is headed by Melissa Harville-LeBron, and is the parent company to subsidiariesCoutra Music Group (a boutique label specializing in Classical & Brazilian Jazz, R&B and Pop music) and E2 Northeast Motorsports (the first multicultural, competitive developmental African-American and Latino racing team licensed by NASCAR).


As you may have noticed ( and as the subject line has stated) we have a new name. The firm you knew as Siena Media Group is morphing into Quintessential Media. The transition into fully using our new name will be completed by January 31st, 2015.

Aside from our company name, over the next few weeks we will be debuting a new logo, website and more. We will still offer the same level of dedication and service that we have become known for– we’re just growing and getting better.

EVENT ALERT: Hearts of Gold 18th Annual Gala

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Join hosts Soledad O’Brien, Rhonda Ross and Amy Carlson as they celebrate 20 years of fighting against homelessness at the 18th Annual Hearts of Gold Gala. Proceeds from the event will benefit Hearts of Gold, a not-for-profit organization whose mission is to foster sustainable change in lifestyle and levels of self-sufficiency for homeless mothers and their children. Founded in 1994, the organization has helped more than 12,000 homeless mothers and children. Hearts of Gold helps families transition out of shelters and to thrive on their own.

Event highlights include:

• Cocktail reception and moveable feast

• Runway fashion show featuring designer’s Tracy Reese Fall Collection 2014

• Live and silent auctions, with special items including Business Class Tickets on Lufthansa, Fine Dining Packages,

Broadway package with backstage meet and greet

• Music by master DJ Johnny Dynell

For more information or for tickets visit: http://www.heartsofgold.org/20.html

Official Invite


Independent Woman Owned Film Company Set to Screen First Documentary, DIE, CRAZY, FAT

NEW YORK, NY—OCTOBER 2, 2014— America is a country obsessed with trends and fads in everything from fashion to beauty to healthy…even religion. According to industry experts, the health and wellness industry is gearing to be a trillion dollar business by 2017 with most of those dollars as a result of female purchasing power. Buona Donna Productions, an independent film company, takes a look at the journey of eight women on their quest to “healthy,” in the riveting new documentary DIE, CRAZY, FAT. Buona Donna will host a private screening on Thursday, October 30th at MIST Harlem in New York City.

“With America’s obsession with diet, exercise and its ever-growing misconceptions, I felt it was vitally important– especially for women– to understand the basics of good health,” said Buona Donna co-Founder, Tonya Conrad. “Faced with my own personal struggles, I wanted to expose the conflicting opinions in the medical and health industries and share insightful anecdotes that would allow others to determine for themselves the true meaning of healthy living; ultimately feeling inspired to take control of their own health.”

Co-founded by Tonya Conrad and Nichole “Nikki” Nichols, Buona Donna Productions is focused on creating films,  programming and other media forums to enhance and enrich the lives of others through the exploration of complex issues that have an impact on their lives including race, class, gender, spirituality, sex and more. Through DIE, CRAZY, FAT, the duo takes a in depth look at physical and mental health, diet, body image and spirituality through the eyes of both themselves and six other women across a diverse spectrum of age, race, and marital status.

The event will begin with a cocktail reception to celebrate the completion of the documentary followed by the screening of the two hour long film.  The reception begins at 6pm followed by the screening at 8pm. For more information about the event or to request tickets email tamara@sienamediagrp.com or visit the film’s fan page on Facebook.


DIE, CRAZY, FAT is a riveting documentary showcasing the raw human progressions and set backs of eight women on a quest to a healthier self through physical, mental, lifestyle and spiritual changes. During the transformation process, these women make on new choices, and testing different alternatives pertaining to health and diet. Along the way, some of the participants find themselves vacillating between what the experts define as healthy and what their own minds and bodies feel that healthy is resulting in conflicting beliefs on what has become accepted doctrine over the years and what they are now discovering for themselves. Documenting an emotional six week journey, DIE, CRAZY, FAT will undoubtedly make an indelible mark amongst women of all demographics and ethnicities. Follow the film and its stars on Facebook on the documentary’s fan page.


Buona Donna Productions (BDP) is a comprehensive film, television and social media company with offices in New York and New Jersey. The company’s managing partners, Nichole “Nikki” Nichols and Tonya Conrad, founded BDP on the basic principal to deliver creative and thought-provoking pieces that enhance communities and enrich the lives of others. BDP collaborates with a diverse new and established artists to bring to life creative works with unique character and individualism to the world. The company’s mission is to develop and produce projects utilizing both the talents of the managing partners as well as women and men from diverse backgrounds and to explore distribution as well as collaborative opportunities with other brands and producers. Production services provided by Buona Donna Productions include Film (short, full-length, documentaries and educational), Television (series and advertising), Social Media, and Photography (stills, sessions and print ads).



·         Tonya Conrad (Director)

·         Nichole “Nikki” Nichols (Director)

·         Ebony Garris

·         Vanessa McDonald

·         Suzanne Milani

·         Ife Mtume-Rodriguez

·         Kim Racine

·         Sandra Rankin-Fernandez


·         Dr. Cheryl Hardy (Psychologist)

·         Desiree Lee (Master Food Analyst)

·         Chaka Ra-Amon (Physical Trainer)

·         Carol Robinson (Certified Yoga & Pilates Instructor)

Official Invite

Tres Calaveras Studios Launches With the Release of the Second Installment of the Sara Rising Series

NEW YORK, NY– September 30, 2014– Morphing isn’t something that is alien to the world of comic books and illustration studios. The process of changing from one thing to another is often a key element of many series plots. Tres Calaveras Studios (www.trescalaverasstudios.com), formerly known as NovaStar, recently announced that it will release the second issue of its flagship series, Sara Rising at New York Comic-Con later this month.

Launched last month, Tres Calaveras (which means three skulls in Spanish) is a New York-based comic and graphic novel studio and publisher. As with its former self, the studio is presenting the work of new and established artists and writers. “Tres Calaveras is a studio dedicated to creating worlds people can immerse themselves in, enjoy and share with others,” Emilio Rodriguez, co-Founder of the studio. “It is our intention to create a new paradigm and set a high and much needed standard when it comes to self-published independent comics.”

Tres Calaveras is also the home of the Sara Rising series, created by Emilio and James Rodriguez (no relation). In the continuing saga of the series heroine, Sara Rising follows the exploits of a teenage girl, an alien bounty hunter, an adaptive bio-weapon, and the alien gangsters on a mission to retrieve it. The first two issues are available for sale via the studio’s website, select stores around the tri-state area and at Comic-Con.

Want to meet the Skulls in person? Tres Calaveras will be at New York Comic-Con, October 9-12, 2014 in Booth #1257.


Tres Calaveras Studios is a New York-based comic and graphic novel studio and publisher that is also a medium for new and established writers and artists to present their work. Formerly known as NovaStar Studios, Tres Calaveras, a new incarnation of the studio, was founded in September 2014 by Emilio and James Rodriguez (no relation).  For more information about Tres Calaveras Studios, visit http://www.trescalaverasstudios.com.

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nailah invite


NEW YORK CITY— Brooklyn-based fashion brand, Amirah Creations, announced recently that her Spring/Summer 2014 collection will debut during Mercedes Benz Fashion Week in New York later this month. Featuring the modest yet edgily sophisticated designs of ingénue, Nailah Lymus, the highly anticipated presentation will take place on Wednesday, September 10, 2014 at the Alchemical Theatre, located at 104 W 14th Street in the city’s trendy West Village.

Known for creating modest yet fashion forward apparel, Amirah Creations is an established brand who has successfully shown collections around the United States and most recently in Indonesia. The brand targets women who seek quality fabrications, great fit, en trend styling all the while conforming to a more modest style of dress. The Spring/Summer 2015 collection, entitled Equanimity, is inspired by a woman who leads a stress free, fashionable life. She cares about her presentation, making a statement with her style yet refused to make things complicated and uncomfortable. She will not be identified as a follower but rather defined by her individuality. The collection is for women in all stages of life…mother, wife, career woman, socialite and of course…fashionista.

This season, Nailah Lymus will be co-presenting her collection with Australian-based designer Amalina Aman. Showcasing her self-titled line, Amalina is well known throughout Asia and Australia for creating beautiful, feminine and modest yet chic clothing. Drawing inspiration from cultural (Malay/Cocos/Australian) and familial ties, Aman will debut her collection entitled Enchanting Romance. This particular collection was inspired by history, nature and art. Amalina find the motivation for her fashion from everything around—from works of art in a museum to the beaches of her native Keeling Island to her mother and grandmother who serve as her muses.  Amalina Aman is for today’s woman.

Nailah Lymus, who in addition to being a designer is the founder of modest modeling agency, Underwraps Agency (www.theunderwrapsagency.com) is casting and producing this season’s presentation. Both designers have teamed with the famed Japanese creative services agency, Augment (http://augment.cc), who will be creating hair and make-up magic for the showcase.

Amirah Creations and Amalina Aman will be available for view by invitation only at 12:30pm. The public is invited to view the collection and shop the Fall 2014 collections at 4pm.

For information about the designers, email tamara@sienamediagrp.com or to RSVP, please contact events@sienamediagrp.com.



PNO returns with Ashley Stewart, IDEEL, Sydney’s Closet And Bicoastal Models as exclusive sponsors


NEW YORK, NY—September 2nd, 2014Plus Night Out (www.plusnightout.com), the Virginia based plus size focused fashion event announced its return to the famed Mercedes Benz Fashion Week in New York City. Founded by Jovanna Reyes, Plus Night Out (PNO) will take place on Saturday September 6th, 2014 at W83 Loft, located at 150 W 83rd Street on the city’s tony Upper West Side.

In its fourth year as Plus Night Out has been producing events nationwide which have provided a platform for independent designers and plus-centric retailers to showcase new collections in a chic, upscale environment.  This season, plus fashion retailer, Ashley Stewart (www.ashleystewart.com) returns as the title sponsor of PNO as well as the exclusive host of the official Plus Night Out model search. New sponsors this year include IDEEL (www.ideel.com), the online flash sale retailer who recently launched a plus size fashion shop on their site; and Sydney’s Closet (www.sydneyscloset.com), the evening wear and bridal fashion destination devoted to the full figured woman.

Bicoastal Model Management (www.bicoastalfittingmodels.com), debuts this year as a sponsor for the Plus Night Out model search sponsor.  The PNO Model Search winner will receive a modeling contract with the modeling agency, campaigns with Ashley Stewart and IDEEL as well as covers/editorial placement in leading plus focused publications.

Designers and brands showcasing this season include: Ashley Stewart, Authentic by John Ashford, Qristyl Frazier Designs, Jill Alexander Designs, Pink Sorbie, Jon Marc, F3 (Full Figured Fashionista) and more. IDEEL will be sponsoring the footwear and accessories featured on the Plus Night Out runway.

There will be a private, pre-show cocktail hour from 5:30-6:30 p.m. for media, bloggers and VIP ticket holders, sponsored by IDEEL.

For more on the event and for ticket information for Plus Night Out 2014 please visit the website www.plusnightout.com.

For sponsorship opportunities, please contact info@plusnightout.com.

For media inquiries, please contact tamara@sienamediagrp.com.



Founded by Jovanna Reyes, Plus Night Out (PNO) is one of the premier plus-centric fashion events in the United States. Originally created to cater to the full figured fashion-forward woman during the Fashion Night Out series of events that took place worldwide to kick off the September fashion season, PNO provides a platform for independent designers and plus-centric retailers to showcase new collections in a chic, upscale environment. The event has come to serve as a medium to connect brands, bloggers and traditional media with the much-varied plus size woman/consumer. For more information about Plus Night Out, visit www.plusnightout.com.



When the brand launched in the early 1990’s, Ashley Stewart captured the hearts and minds of curvy women throughout the New York area offering inspiring, fashion-forward, affordable clothing in an easily accessible and welcoming environment.  Today, the brand has 90 stores in the U.S. and a growing international presence through www.AshleyStewart.com .  As a leading retailer of plus-sized fashion, Ashley Stewart continues its heritage of uncompromising style and flattering fit for the curvy, sexy, fashion forward woman.


ideel offers its members online access to designer brands at up to 70 percent off retail every day. ideel’s limited-time sales feature the most sought-after brands in women’s apparel, shoes, beauty and accessories, plus must-haves for men and home. ideel has brought the world its inspired take on fashion, style and the best trends since 2006 and officially joined the Groupon family in January 2014. ideel is headquartered in New York City. For more information visit ideel at www.ideel.com. To download ideel’s mobile apps, visit www.ideel.com/mobile


W83 is a five-story, multi-function community and cultural center, located on the Upper West Side, NYC, owned and operated by Redeemer Presbyterian Church. This 45,000 square foot venue has a LEED Certified status, granted in 2013 for Leadership in Energy & Environmental Design for New Construction. For more info, please visit www.150w83.com.